COMMERCE TECH

Amazon cTech for Online Shopping

Following footsteps of Ikea and Target, Amazon has launched “AR view” feature on Amazon‘s app that lets you visualize how an item will look in your home before actually buying it.

The newly introduced function uses Apple’s ARKit and Augmented Reality technology to let users see a 3-D rendering of products on their phone screens. The feature can be used for thousands of items, such as home decor, electronics, home office products, toys, and games, on Amazon’s online database. It can be activated by clicking the camera icon on the screen, in the Amazon app. Users can not just virtually place the item in their house but also move, overlay or rotate its position based on preference.

You use one finger to move the item and two to rotate. The feature is available on iPhone 6S devices and higher running iOS 11.