Salesforce recently launched IoT Explorer Edition. This tool has been designed to ‘harness IoT data to build, iterate and deploy proactive sales, service or marketing business processes’.

Salesforce IoT Explorer Edition is expected to have an easy to use and low code interface, with the overall aim of enhancing customer experience. It is expected to connect device, sensor and platform data, and with the use of rules all – sales, service and marketing – campaigns can be triggered

Woodson Martin, General Manager of Salesforce IoT, said, “Low code means customers can tap in the data and iterate on customer experiences and how companies go to market.”

Woodson Martin, General Manager of Salesforce IoT, said, “Low code means customers can tap in the data and iterate on customer experiences and how companies go to market.”

Woodson Martin, General Manager of Salesforce IoT, said, “Low code means customers can tap in the data and iterate on customer experiences and how companies go to market.”

Salesforce is trying to pitch IoT Explorer as a proactive engagement tool. With the ability to pull in customer context and data from the company’s platform, Salesforce is trying to establish proactive engagement and monetize IoT investments better.

Emerson Climate Technologies, Schneider Electric, Lippert Components and Rehrig Pacific have been the pilot customers that helped bring IoT Explorer to life. Salesforce IoT Explorer is expected to be available on October 17 as a platform service add-on to any of the company’s clouds.